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Interview with Matthew Craig-Greene of Brandstory Partners: Branding & Marketing for Fund Managers

When it comes to sales and marketing, marketing doesn’t always get the attention it deserves. Why should investment firms care about their branding and marketing strategy, especially in today’s challenging fundraising environment? Join us for an enlightening conversation between LockDocs Co-Founder and CEO Anne Marie Stetler and Matthew Craig-Greene, Founder of Brandstory Partners. We got his take on what a solid brand image and marketing strategy can help your firm achieve - you have to think beyond presenting the team, track record, and investment strategy and identify and communicate the thing that makes your story compelling. Spoiler alert: getting that right is harder than it sounds! 
Watch the video to see his answer to this important question and check back here for more highlights over the next few weeks.  
You can also listen to our entire conversation on our brand-new podcast, "LockDocs Presents". Click here to listen online, or find us on Spotify, Apple Podcasts, or Google Podcasts.