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Interview with Matthew Craig-Greene of Brandstory Partners: How to Measure ROI on Marketing Spend

Over the last few weeks we’ve posted about the importance of marketing. Measuring the ROI on marketing spend is notably tricky. Matthew Craig-Greene, Founder of Brandstory Partners, explains lead scoring is a great way to tangibly connect marketing efforts to sales. By arming IR teams with data about who is interacting with various forms of content, and the degree of that interaction, it enables much more targeted and effective outreach. 

Watch the video for more details on this important topic or listen to our entire conversation on our brand-new podcast, "LockDocs Presents". Click here to listen online, or find us on Spotify, Apple Podcasts, or Google Podcasts.